Earl Scheib was a company which specialized in repainting and collision repair of automobiles, with locations in 23 states in the US. It ceased operations nationwide on July 16, 2010.
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Company history
Founded by Earl Scheib (February 28, 1908 - February 29, 1992) in Los Angeles in 1937 the company grew quickly following World War II and by 1975 had branches in Germany and England, all company owned, with Scheib manufacturing his own paint through a wholly owned subsidiary.
Earl Scheib's paint-coating systems were used by its company-owned paint and collision repair shops. The paint also was sold to original equipment manufacturers and architectural construction firms.
Scheib's policy of one-day service and production line techniques flew directly into the face of state-of-the-art professional Auto Body standards and caused the company to become a national joke at the time.
Scheib was plagued with a high employee turnover rate due to the demands of attempting to paint up to five cars a day. The company's main criterion in hiring and promoting management trainees was based on sales skills only. Knowledge of auto body repair or painting techniques was not required. Trainees underwent a short training period and were then assigned to their own shops. Managers who failed to increase sales for three successive months were fired, regardless of seniority.
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Advertising
In the 1950s, Earl Scheib expanded his company with locations across the nation and started a national ad campaign. Earl wrote the commercials and became the company spokesman. He became famous for his slogan, "I'm Earl Scheib, and I'll paint any car, any color for $19.95. No ups, no extras." This campaign and slogan was maintained until Earl died. However, the price was slowly increased over the years.
Fast Track Management
In 1997 the company devised a "Fast Track" Management training program and recruited college and business school graduates for immediate placement in upper middle management positions, requiring relocation to another state upon completion of the program. Scheibs' corporate office and shareholders were dismayed to find that 85% of those participating in the program resigned upon relocation. After Scheib's death, the company was sold to former college basketball champion Chris Bement and Dan Siegal, who made his fortune in Las Vegas winnings, and other investors. Improvements were made in the quality of paint and a corporate restructuring.
Restructuring
In 1999, the company began closing branches and selling company owned properties to show a profit to shareholders. The organization reduced the number of its shops as a result of this practice, with most of its remaining centers in the western States, where rust and corrosion is less likely to be a problem.[1]
On February 18, 2009, Earl Scheib and Kelly Capital LLC, a private equity firm, announced the signing of the merger agreement. Kelly Capital LLC acquired the company in the second quarter of 2009 following shareholder approval of a merger agreement.
Beginning in July 2010, the company closed certain locations and franchised off the remaining locations to shop managers giving them the opportunity to become small business owners. Specifically, the company offered them the rights to purchase all the equipment and fixtures in their shops and, most important, use the Earl Scheib name for their own business. Many managers took advantage and agreed to the terms, resulting in today's independent Earl Scheib paint centers. These modern Earl Scheib centers now offer decent paint jobs at still attractive pricing and most of today's Scheib shops also offer custom painting, collision repair and pin striping. Thus, the employees who took a chance and went into business have now upped the value of their shops and added some needed quality to the Earl Scheib reputation.
Source of the article : Wikipedia
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